White Claw is a particularly popular drink among consumers under 30 or, “millennials.” The drink’s rise to the top of bubbly beverages has been fueled in part by social media posts and internet memes that glamorize the brand, according to an article in The Los Angeles Times. White Claw was first introduced in 2016 and gained popularity over the last five years as other hard seltzers like Truly, Smirnoff Sparkling Seltzer, and Bon & Viv Spiked Seltzer try to compete in the expanding market. White Claw also contains added fruit flavoring to offer a variety of flavor options. The alcohol in White Claw comes from fermented sugar cane used as the drink’s base. White Claw is essentially spiked sparkling water with a 5% ABV. White Claw is a widely popular brand of hard seltzer that contains alcohol.
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